Your ultimate guide to fashion rental in London and the UK. You’ve got events in the diary, Wimbledon, weddings, and award nights — and nothing in your wardrobe feels quite right. The good news? You don’t need to buy a new outfit. You just need to think smarter, have some fun playing dress up and rent your next look.
Fashion rentals in London (and across the UK) are thriving, and these platforms aren’t just about borrowing a dress—they’re part of a much bigger sustainable fashion movement. I’ve pulled together my go-to list, with a breakdown of who each platform is best for, what brands they carry, their sustainability creds, and where they ship to.
Ready to upgrade your event wardrobe without upgrading your consumption? Let’s dive into to list of rental platforms to try, some have been tried and tested by me.
1. My Wardrobe HQ – Luxury Rentals
Best for: Red carpets, corporate galas, BAFTAs, weddings, high-impact moments
Website: mywardrobehq.com/
My Wardrobe HQ has some serious star power. Think gowns that belong on the BAFTA red carpet and designer labels you’ll usually only find in Bond Street boutiques.
- Sustainability: Extends the life of luxury garments through re-wear. Dry-cleaning and delivery included.
- Brands: Dior, Gucci, Emilia Wickstead, The Vampire’s Wife
- Price: From £45 (with RRP tags of £1,000+)
- Delivery: UK-wide
- Tried & Tested by Me: YES – incredible condition, smooth service. You feel like a VIP. I borrowed a dress for the Fashion Awards last year, and I loved how elegant and red-carpet ready their pieces are. One of my favourite rental platforms. *(rental experience gifted)
2. HURR – Fashion Rental with a Sustainability Heartbeat
Best for: Festivals, office-to-evening, weddings, fashion week, travel
Website: hurrcollective.com
HURR is the cool-girl of fashion rental platforms. They’re a certified B Corp and one of the first rental companies in the UK to partner with big-name retailers and offer peer-to-peer sharing.
- Sustainability: Carbon-neutral shipping, B Corp, minimal packaging
- Brands: Rixo, The Vampire’s Wife, Sleeper, Rotate, Jacquemus
- Price: From £25 – designer dresses, statement pieces, and accessories
- Delivery: UK-wide
- Tried & Tested by Me: NO – but I have reached out and will keep you posted.
Location: 3rd Floor of Selfridges on Oxford Street, London.
3. By Rotation – The Airbnb of Fashion
Best for: Fun weddings, everyday glam, weekend breaks, brunches, stylish sustainability
Website: byrotation.com
Started by Eshita Kabra-Davies after witnessing clothing waste on honeymoon in Rajasthan, By Rotation is now a buzzing app-based rental community. Think stylish women sharing their wardrobes, rotating joy, not landfill.
Sustainability: Peer-to-peer, low-impact logistics, app-first
Tried & Tested by Me: YES – on behalf of my client offering rentals only – it’s easy to use and fun to browse – but I have never rented anything. But feel free to ask me about my experience renting out pieces on the platform when they first launched as an early supporter.
Brands: Ganni, Reformation, Jacquemus, Nanushka, Lulu Guinness
Price: User-set – from £15 per rental
Delivery: Rentals are UK-wide, and it has also launched in New York; community meetup options are available too. By Rotation has a highly engaged fashion lover community.
Location: A gorgeous new townhouse store in Mayfair, London, so you can try selected pieces in store (rental without the risk of poor fit!)
4. Selfridges FASHION Rental
Best for: High fashion moments, formal dinners, black-tie events
Website: selfridgesrental.com
Rent directly from one of the UK’s most iconic department stores. Their edit is chic, on-trend, and delivers that quiet luxury moment beautifully.
- Sustainability: Circular fashion initiative + net-zero goals
- Brands: Zimmerman, Stella McCartney, Cecilie Bahnsen
- Price: £30–£120+
- Delivery: UK-wide
- Tried & Tested by Me: Not yet
- Location: London (Oxford Street) and online
Best for: Trend lovers who want to curb their consumption
5. John Lewis Fashion Rental
Best for: Corporate events, weddings, Wimbledon, Ascot
Website: johnlewis.com/fashionrental
John Lewis’ entry into fashion rental is a big signal that this isn’t a trend — it’s the future. Their platform is great for more classic, versatile pieces with a reliable process.
- Sustainability: Rental model reduces fashion waste
- Brands: Whistles, Ghost, Reiss, Cefinn
- Price: £35 + depending on item and length of hire
- Delivery: UK-wide, with prepaid returns
- Tried & Tested by Me: Not yet
- Location: Nationwide online service, with some London store tie-ins
Best for: Those who prefer more conservative outfit rentals and more well-known high-street brands
6. Gigi’s Dressing Room – Hidden Gem in East London
Best for: Editorial shoots, bold weddings, retro fashion, awards
Website: gigisdressingroom.com
This is not your average rental boutique. Gigi Marin brings the vibe. It’s theatrical, fabulous, vintage-rich, modern, fun, sparkly and full of personality. You don’t come here for basics — you come here to stand out.
- Sustainability: Focus on reuse, eco-cleaning on-site, no fast fashion,
- Brands: Vintage, reclaimed and reinvented, bespoke, designer one-offs, and Gigi’s vibrant couture line.
- Price: By appointment – custom quotes
- Location: Walthamstow, East London showroom
- Tried & Tested by Me: YES – one of my favourite experiences, I rented a bright yellow vintage dress for Salon Privé last year, and Gigi was incredible, altering the dress to fit me within 1-hour. I’ve also used Gigi’s for styling both 1:1 clients for presenting roles and for commercial styling jobs, too.
Best for: More dramatic style personalities that want options that don’t lack fun, sparkle, frills, colour, charisma and individuality. Great for those who need minor alterations for the perfect fit.
7. Loan The Look – Underrated Rental Gem
Best for: Race days, engagement parties, occasionwear that feels special
Website: loanthelook.com
Quietly curated but high-impact. This lesser-known platform often has pieces that the big ones don’t – ideal if you want to avoid twinning at an event.
- Sustainability: Low-key but committed to circularity
- Brands: Jigsaw, ME & EM, Galvan London, Saint Lauren, The Vampire’s Wife
- Price: From £40–£80
- Delivery: UK-wide
- Tried & Tested by Me: Not yet – but on my radar!
- Location: Permanent studio on Portobello Road, West London & ships across the UK
Best for: More dramatic style personalities that outfit options that don’t lack fun, charisma and individuality. Great for those who can’t make it across to East London to Gigi’s showroom.
8. For The Creators – Maternity & Mum-Life FASHION Rentals
Best for: Stylish mums-to-be, baby showers, bump shoots, transitional wardrobes
Website: forthecreators.co
Pregnancy comes with enough challenges—feeling stylish shouldn’t be one of them. For The Creators is a beautifully curated rental platform helping women dress through every stage of motherhood.
- Founder Story: Launched by Lyndsey Mason, a mum frustrated with fast fashion during pregnancy, who wanted better options for mindful mums
- Shipping: UK-wide, flexible rental periods and bundles
- Sustainability: Circular wardrobe model, low-carbon deliveries, sustainable brand focus
- Brands: Hatch, Rixo, Albaray, Palm Noosa and more…
- Price: From £30 a month for 2-4 items with membership
- Tried & Tested by Me: Not personally, but I always recommend to my clients, friends and colleagues.
- Location: Online platform – no showroom.
Best for: Mums and mums-to-be who don’t want to lose their identity. Why I love it: It’s conscious, kind, and elevates maternity wear beyond “practical.”
9. Cocoon – The Monthly Designer Bag RENTAL Subscription
Best for: Ongoing luxury, personal branding moments, business events, stylish travel
Website: cocoon.club
Think of Cocoon like your rotating luxury wardrobe for designer bags. It’s subscription-based, with flexible membership tiers depending on how often you want to switch things up. Ideal if you want to always have a killer accessory on hand.
- Founder Story: Founded by Ceanne Fernandes-Wong, ex-CEO of Vestiaire Collective UK, and Georgia Barnett
- Shipping: Delivers UK-wide
- Sustainability: Bags are reused by multiple members, wear is managed with quality control and repairs
- Brands: Loewe, Prada, Chanel, JW Anderson, Bottega Veneta
- Price: £49/month (Lite), £79/month (Premium), £99/month (Deluxe)
- Tried & Tested by Me: Not yet – but perfect for brand-conscious clients needing versatility. I’d love to try handbag rental as it’s not something I have ventured into yet.
- Location: Based in London, delivers UK-wide
Best For: Executives, entrepreneurs, or influencers who want their style to rotate with their calendar.
Rent Fashion Smarter
Fashion rentals are an amazing way to experiment with your style, extend the life of clothes already in circulation, and reduce your impact on the planet. But let’s not sugarcoat it—fashion rental in the UK can be hit and miss.
You might order something that looks dreamy online… only for it to arrive and the fit is off. Been there. Not all platforms offer a “try before you pay” service, and very few allow returns unless there’s a genuine issue, so it can feel like a risk. Some brands offer credits if you don’t wear the item, but a true fit guarantee? Rare.
That’s why I always recommend planning your outfits, working with a stylist (hi!), and knowing which fashion rental platforms are best for you, what brands work best with your body, your calendar, and your wardrobe. Renting works best when it’s part of a bigger strategy, not a last-minute panic move.
One more tip: I never recommend renting shoes. Aside from the foot sweat (let’s be real), shoes mould to the shape of someone else’s foot. If you’ll be on your feet all day for events like Wimbledon, Ascot, or weddings, wear your own shoes. For shoots, Awards, premieres and galas, footwear rental is less risky.
Need help planning your rental looks?
Whether it’s for corporate dressing, sustainable wedding guest outfits, or building a strategy around your annual event calendar, utilising rental and your own wardrobe, I’ve got you covered.
I offer:
- One-off SOS Online Event Styling Consultations – ideal if you’ve been invited to a last-minute event like a red-carpet event, a ticket to Wimbledon, an important gala or even a milestone birthday coming up.
- Ongoing Style SOS – my subscription service for clients who want me in their back pocket (virtually), ready to give fast feedback and styling ideas
What do you think of this list? Have I missed anyone?
Feel free to add comments below if a rental platform offers additional services I have missed. Also, please share your experience with rental, whether it has been good or bad.
You might also be interested in a recent article I wrote: The Environmental Impact of Clothing Rental in the UK (coming soon)
Note: This is not a sponsored post. If any of the companies included wish to add anything, please add those extra notes for our readers in the comments below.
