Stray Kids has once again proven their immense global influence and unwavering popularity with a major milestone that only further solidifies their status as one of K-pop’s most powerful groups.
On the morning of July 13, 2025, at approximately 10:50 a.m. KST, the music video for their B-side track “MEGAVERSE” officially surpassed 100 million views on YouTube.
This achievement not only marks a significant moment in their career but also makes “MEGAVERSE” the fifteenth music video by Stray Kids as a full group to reach the coveted 100 million mark, adding another impressive accolade to their already long list of accomplishments.
“MEGAVERSE,” released on November 20, 2023, at midnight KST, was not a title track but a B-side from their album, which makes this milestone particularly noteworthy.
In just over one year, seven months, and twenty-three days, the song’s music video steadily climbed the viewership charts, showing sustained interest and appreciation from fans worldwide.
Typically, in the K-pop industry, it is the title tracks that receive the majority of promotional focus and fanfare, but Stray Kids continues to defy industry norms.
The explosive success of a B-side like “MEGAVERSE” reflects the group’s ability to turn every release into an event and proves that their fans—known collectively as STAYs—enthusiastically support the group beyond just the promoted singles.
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What sets “MEGAVERSE” apart, and likely contributes to its virality, is its cinematic production, intense choreography, and the powerful themes embedded in its lyrics and visual storytelling.
Stray Kids is known for fusing bold sonic experimentation with conceptual depth, and “MEGAVERSE” is a perfect example of this artistry.
The music video showcases futuristic aesthetics, elaborate set designs, and striking visual effects that align with the song’s themes of transcendence, identity, and the infinite possibilities of their own universe.
The track itself—dynamic, edgy, and emotionally charged—resonates with listeners who connect deeply with the group’s messages of self-empowerment and rebellion against societal constraints.
With this latest achievement, Stray Kids joins an elite tier of K-pop acts with multiple videos reaching the 100 million benchmark, a significant indicator of both global visibility and long-term fan engagement.
Their list of 100 million-view videos now includes iconic hits such as “God’s Menu,” “MIROH,” “Back Door,” “My Pace,” “Thunderous,” “MANIAC,” “Hellevator,” “Christmas EveL,” “CASE 143,” “S-Class,” “LALALALA,” “CIRCUS,” “VENOM,” “Chk Chk Boom,” and now “MEGAVERSE.”
Each of these songs showcases a different facet of Stray Kids’ evolving artistry, and the consistency in reaching these numbers speaks volumes about their appeal across different concepts and musical styles.
Stray Kids’ growing list of high-performing videos reflects not just the group’s popularity but also their strategic and artistic vision.
Their ability to craft compelling narratives and memorable visuals, even for non-title tracks, underscores their commitment to offering a full-bodied experience to their audience.
Unlike many groups that limit high-budget productions to lead singles, Stray Kids invest in their entire discography, making every song a potential fan favorite and every music video a storytelling masterpiece.
The fact that “MEGAVERSE” is a B-side track also signals a broader shift in how music consumption is evolving in the K-pop industry.
Fans are no longer just engaging with what is pushed to the forefront; they are diving deep into albums and championing the tracks that resonate most personally with them.
Stray Kids has cultivated a relationship with their fanbase that goes beyond surface-level marketing, creating a dynamic in which fans feel personally invested in supporting every facet of the group’s creative output.
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This deep-rooted connection is a key reason behind the consistent streaming power of all their releases, including “MEGAVERSE.”
As 2025 continues, Stray Kids shows no signs of slowing down. They remain a top-tier act not only in South Korea but on the global stage, frequently topping international charts and headlining major festivals and tours around the world.
The success of “MEGAVERSE” is a reflection of years of hard work, creativity, and a loyal fanbase that has grown exponentially since the group’s debut in 2018.
This latest milestone adds to their legacy, further establishing Stray Kids as trailblazers in the modern K-pop era.
In a music industry increasingly defined by fleeting trends and short attention spans, Stray Kids continues to build a timeless discography that fans return to again and again.
“MEGAVERSE” hitting 100 million views is not just a numerical achievement—it is a testament to the enduring impact of music that speaks to individuality, ambition, and the limitless potential of dreaming big.
As fans revisit the striking visuals and powerful lyrics of “MEGAVERSE,” they aren’t just watching a music video—they’re stepping into the vivid, limitless world that Stray Kids has built.
And with their track record, it’s safe to say they’re far from done expanding their universe.
