The K-pop world is once again buzzing with anticipation as STARSHIP Entertainment officially launches the debut countdown for their newest boy group, IDID.
Formed through the intense competition of the survival show “Debut’s Plan”, IDID is preparing to step confidently into the spotlight with their debut EP “I did it.”, set to release on September 15, 2025, at 6 p.m. KST.
With a clever name and a bold concept, IDID aims to bring a fresh identity to the ever-evolving K-pop landscape.
A New Chapter for STARSHIP Entertainment
STARSHIP Entertainment, home to top-tier artists like MONSTA X, CRAVITY, and IVE, has a reputation for crafting dynamic, trend-setting idol groups.
With the creation of IDID, the label is continuing its legacy of discovering and nurturing young talent, this time leaning heavily into fan-driven participation through survival programming.
“Debut’s Plan”, which aired earlier this year, was the birthplace of IDID. The show gave fans the chance to witness the rigorous journey of the trainees—from vocal and dance evaluations to concept missions and final ranking evaluations.
Through this emotionally charged process, a final lineup was born—chosen not only by performance skills but also by fan support and potential for star quality.
Also Read: STARSHIP’s New Boy Group IDID Gears Up for Explosive Debut with Mini Album “I did it”
Who Is IDID?
While detailed profiles of all members are yet to be officially rolled out, fans of “Debut’s Plan” are already familiar with the final group members, having watched them evolve throughout the survival show.
The group’s name—IDID—is a clever play on the phrase “I did it,” reflecting the group’s self-confidence, resilience, and triumph over challenges. It’s also symbolic of a generation that dares to chase their dreams with clarity and determination.
IDID’s concept seems to center around youthful ambition and unshakable energy, with a hint of self-reflective storytelling.
By naming their debut EP “I did it.”, the group is not only making a declarative statement about their success in reaching debut status, but also inviting fans to celebrate this major milestone with them.
Debut Teaser Schedule: Building the Hype
At midnight KST on September 4, STARSHIP dropped a creatively designed teaser schedule for IDID’s debut promotions.
The schedule is designed with a modern, minimalist aesthetic, giving fans a sneak peek into what’s coming in the lead-up to the EP launch.
The teaser lineup includes:
- Concept Photos
- Tracklist Reveal
- Highlight Medley
- Music Video Teasers
- Debut Showcase Details
This strategic rollout is aimed at building momentum while steadily introducing fans to the group’s sound, concept, and image.
Given STARSHIP’s track record with visually stunning teasers and strong pre-debut promotion, expectations are already sky-high.
Pre-Debut Buzz: “STEP IT UP” Sets the Tone
Before their official debut, IDID dropped a pre-debut digital single titled “STEP IT UP” earlier this summer.
The track, though not widely promoted on traditional music shows, managed to spark attention online and in fan communities thanks to its infectious beat, impressive choreography, and youthful energy.
“STEP IT UP” was not just a pre-release song—it was a statement of intent. It showed that IDID isn’t afraid to make noise from the get-go.
The choreography video alone showcased the group’s sharp synchronicity and performance readiness, hinting at their potential to be strong contenders in the competitive 5th-generation K-pop landscape.
With “STEP IT UP” as a foundation, “I did it.” is expected to showcase a more polished and narrative-rich version of the group, combining musical growth with meaningful storytelling.
Riding the 5th-Gen Wave
K-pop is entering a new era often referred to as the “5th generation”, marked by the emergence of ultra-talented, media-savvy, and globally oriented rookie groups.
In this environment, branding, storytelling, and versatility matter more than ever. Groups are no longer just musical acts—they’re multi-platform performers expected to dominate across music, variety shows, social media, and even virtual platforms.
STARSHIP seems to understand this well. From the reality show formation to digital pre-releases and a structured debut rollout, IDID is being positioned not just as a group, but as a brand with a story.
By leaning into authenticity—highlighting the hard work and personal growth of each member—IDID appeals to fans who want to grow alongside their idols.
The group’s narrative of perseverance, shown throughout “Debut’s Plan,” aligns perfectly with their debut title “I did it.” It’s a line that fans and members alike can emotionally resonate with.
Fan Anticipation and Industry Eyes
With the K-pop community always on the lookout for the next breakout group, IDID is entering the scene at a crucial moment.
While competition is fierce, the group already has a growing base of loyal fans thanks to their survival show origins.
These early supporters are now rallying behind the group, trending hashtags, and sharing teaser materials with the excitement of watching a dream come true.
Major music platforms, entertainment news outlets, and chart trackers are also keeping an eye on how IDID’s debut will perform.
Given STARSHIP’s influence and IDID’s pre-debut visibility, there’s a strong chance that “I did it.” will have a successful launch, both domestically and internationally.
